Animations

Best for: 
Concept explanation, system overviews, onboarding narratives.
Motion graphics used to simplify and visualize abstract or complex ideas. Increases retention and engagement.

What is animation-based learning

Animation-based learning uses motion graphics or illustrated video sequences to explain concepts in a simplified and visually engaging way. It turns abstract, technical, or multi-step ideas into dynamic stories or visual metaphors that are easier to understand and remember. Whether it's a product workflow or a brand’s origin story, animations help learners "see" how things work.

Why it works

Animations activate both visual and auditory channels, which increases cognitive engagement and memory retention. They reduce cognitive load by chunking complex information into digestible sequences. This technique also appeals to different learning styles and works well across cultures and languages when designed thoughtfully.

Where to use it

Use animations when you need to explain a process, concept, or system that’s hard to grasp through text or static images. They're ideal for asynchronous learning, especially when clarity and consistency matter—like compliance flows, setup walkthroughs, or ecosystem overviews.

Animation-based learning for user onboarding and education

Animations are perfect for first-time user education—especially when users need to quickly understand “what this product does” or “how it fits together.” Instead of long articles or static guides, you can show them a 60-second animated explainer that covers everything from benefits to first steps in a memorable way.

Animation-based learning for customer education

When customers are trying to understand a new feature or integration, animations can break it down visually—faster than a document or a live call. For example, showing how your system syncs with theirs, or how data flows between tools, eliminates confusion and increases adoption.

Animation-based learning for partner enablement

Partners often need to grasp positioning, architecture, or value propositions quickly to sell or support your product. A series of animated videos can help partners internalize complex workflows, customer journeys, or sales plays in a way that's both scalable and engaging.

Animation-based learning for sales rep training

Sales reps need to be able to explain your solution clearly and quickly. Give them short animations they can both learn from and share with prospects. These animated visual aids help reps feel confident pitching—even on new or technical topics—while reinforcing key messages during training.

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